Our Story

Most successful founders agree that in their journey from 0 to 1 their mind swayed in all directions every single day. The ideas they generated needed validation before they could put those to execution. They were also aware that this would come only from people who had traveled the journey themselves and been in the situation many a times.

In fact, we strongly believe, seeking validation does not label a founder as incompetent. It instead suggests that the founder is open to accepting criticism, learning fast from feedback, fixing what needs fixing and getting better every single day.

Having built several consumer brands ourselves and worked closely with over a hundred early-stage founders, we saw a clear need for the founders to scratch their perpetual itch but with the help of meaningful domain and industry experts.

With this in mind, was born Startup Sherpas - a mission to give back to the buzzing ecosystem of consumer goods and D2C startups in India. With the country’s D2C market set to explode beyond a $100 bn by 2025, backed by strong macroeconomic tailwinds, there isn’t a better time to build consumer businesses that can become behemoth brands in the future.